FOUNDED IN FINLAND, 1964
In 1964 Pentti Viitala created Luonto Furniture with the idea that high quality furniture should be available at fair prices. While the company has grown substantially in it’s 56 years of business, this one simple word has been passed from one generation to the next and remains the foundation of everything they do, quality.
For Luonto quality is not just about our raw materials but also the skilled craftsmen, manufacturing processes, support staff, design and comfort. Quality in our eyes is the full package and that is what we aim to deliver.
To this day, Luonto Furniture remains family owned and operated, enabling them to stay true to their beliefs. Maintaining their standards throughout the decades is what has and will keep their business moving forward for generations to come. Their commitment to quality at empowers them to be transparent in every aspect. They want to make every detail of their furniture, down to the frame, available to our customers so they are 100% confident in what they are purchasing.
Luonto believes every detail matters, which is why they invite their customers to have an inside look at their production. Not only are they proud to show their quality of materials, but they love to feature their employees.
On average their employees have worked with them over 20 years. A testament to the pride they take in their work and the level of professionalism and experience they are fortunate to have in their workforce.
They pride themselves on the ways they’ve developed their manufacturing processes to be clean and safe for their employees as well as for their environment. Their sustainable processes are deeply rooted in their culture and have been developed over the history of their business, practices which they certainly believe support their mission of quality.
They put their teams to the ultimate test by focusing on design with function, aiming to bring you the most exciting furniture available. With their experience and ingenuity, they’ve designed the products that we’re excited to present to you in the following pages. We hope you will enjoy their furniture as much as we do!